Rejection happens. Men speak of it with disdain. Women speak of it with friends. If I speak of it at all, it's usually because I've been denied something truly important, like extra ketchup for my french fries.
In the advertising world, rejection is like those floating fuzzies in the air - always present, always hoovering, and easy to see when the sun comes out.
Unless, of course, you do your job. And, in doing so, you make sure your clients know you know how to do your job. What's the moral of this story? If you have an agency, freelancer, media guru or communications pal who is gently or obnoxiously telling you they see a bad break-up on your horizon, listen.
That's all. Don't act. Don't do everything they say. Just listen.
You might save yourself a lot of heartache. Or, at the very least, an awkward lunch date.
Rejection is often good. It makes you go back to the drawing board and re-think and re-analyze and re-plan. It also helps to delete all those old GF pics from your computer while playing Guns and Roses at 95 decibels...
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