Shatner's PSA: good idea? bad idea?

State Farm doesn't want you to burn down your house. Or your kitchen. Or singe your eyebrows. It costs them money. And they don't like that. I don't blame them. I don't like it either.  So we're simpatico there.

It's a decent strategy. Educate the public. Stop unnecessary accidents. Save millions in damages and insurance pay-outs. Nothing wrong with that. State Farm having a prosperous holiday season means their customers had a safe one. That's called capitalism, and it's good for the whole family.

But here's where, if you're State Farm, you have a glitch. How do you tell the public not to burn down their house costing you money without them pretty much hating your guts? 

Here's an idea.

So did State Farm make a good decision? Bad decision? Do you have warm fuzzy feelings about them now? Or would you like to dunk your insurance policy in a large turkey fryer?

In the end, the biggest question is, will you drop a frozen turkey in a gallon of boiling oil? If so, I fear for the future of Shatner's arm hair. And State Farm, though still not hated, paid out a pretty penny without saving themselves a dime.